Privacy Policy
Last updated: 1 March 2026
At Second March, we respect your privacy. This page explains what we collect, why we collect it, and how we use it for Luma.
What we collect
When you subscribe, we may collect: - Your email address - Your email preferences (e.g. launch updates and/or development updates) - Your name (if you choose to provide it) We may also collect basic technical data from website usage (like browser type, IP address, and page activity).
Why we collect it
We use your information to: - Send the updates you asked for - Manage your preferences and unsubscribe requests - Improve website performance and communication quality - Keep the site secure and prevent misuse
What we don’t do
We do not sell your personal information. - We do not send unrelated marketing if you haven’t opted in.
Email platform
We use Mailchimp to manage subscriptions and send emails. By subscribing, you acknowledge your information is processed by Mailchimp on our behalf. Mailchimp privacy details:
https://mailchimp.com/legal/privacy/
Legal basis (GDPR / UK GDPR)
For subscription emails, we rely on your consent. You can withdraw consent anytime by unsubscribing or contacting us. For limited technical/security logs, we may rely on legitimate interests.
How long we keep data
We keep your data until: - You unsubscribe, - You ask us to delete it, or - It is no longer needed for the original purpose.
Your rights
Depending on your location, you may have the right to: - Access your data - Correct your data - Delete your data - Object to or restrict processing - Withdraw consent To request any of the above, contact us at hello@secondmarch.xyz.
Cookies
We may use essential cookies for website functionality. If non-essential analytics/marketing cookies are used, we will provide consent controls where required.
International transfers
Your data may be processed outside your country (including by service providers like Mailchimp), including the United States.
Where required, we use appropriate safeguards.
Children’s privacyLuma may be used in households with children (for example, but not limited to support routines), but our website and email signup are intended for adults (or the legal age required in your country).
We do not knowingly collect personal data directly from children without appropriate parental or guardian involvement.
Changes
We may update this Privacy Policy from time to time. Any updates will appear on this page with a new “Last updated” date.
Contact
If you have privacy questions, contact: hello@secondmarch.xyz
